Revenue / base / 6 to 12 months
For the customer cohort a business already had at the start of a period, its recurring revenue is shrinking: contraction and churn among those existing customers outweigh expansion from the ones who stayed, so net revenue retention falls below the neutral line. Customers won during the period are excluded on purpose, because new logos cannot repair an installed base that leaks.
Exact thresholds, formulas, and severity bands are omitted from this public view. The full methodology, with every figure, is available in the authenticated app.
This is a labeled proxy: it needs recurring revenue attributed to individual customers over time, which a general ledger does not record. Where the ingestion cannot attribute revenue per customer, the signal is reported as not applicable rather than estimated, so the proxy label is not cosmetic.
The exact thresholds, the formula, and your own figures are in the authenticated app. See it against a real, simulated dataset for Integra Executive Services, our public demo company, or connect your own QuickBooks Online account.